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TRICO® Encourages Drivers to Match Seasonal Maintenance with Daylight Saving Time

(Rochester Hills, Michigan ) – Trico Products Corporation, a global leader in wiper blade technology, promotes routine vehicle maintenance with the TRICO® “Change Your Clocks, Change Your Blades” campaign as Daylight Saving Time approaches on Sunday, March 13th.

“Harsh winter weather reduces wiper blade effectiveness over time, directly affecting driving visibility,” said Dawn Gonzalez, brand manager at Trico Products Corporation. “The goal of TRICO’s ‘Change Your Clocks, Change Your Blades’ campaign is to spread awareness about the need for wiper blade maintenance during this time of year and to place driver safety at top of mind.”

The spring season is often characterized by rainy weather conditions, further emphasizing the need for visibility precautions while driving. Fortunately, TRICO offers a wide range of wiper blades options with advanced beam technology delivering all-weather performance.

Additionally, this spring’s “Change Your Clocks, Change Your Blades” campaign coincides with TRICO’s “Storm the Court” campaign which features an enter-to-win sweepstakes for a new set of wiper blades—further encouraging the need for seasonal vehicle maintenance and driver safety awareness. Throughout the NCAA basketball tournament, individuals will be able to enter for the chance to win one of 64 sets of TRICO Force® wiper blades on the campaign’s dedicated landing page: http://www.tricowipers.com/stormthecourt/

For nearly 100 years, Trico Products Corporation has been one of the world’s largest manufacturers of wiper blade products and systems with major operations in Asia, Australia, North America, South America and Europe. TRICO develops advanced wiper technologies for automotive manufacturers and drivers worldwide. Our research and development team carries on the proud TRICO tradition of designing wiper blades with leading innovative technologies to ensure maximum durability and improved visibility. For more information on TRICO product lines, please contact Trico Products Corporation at 1-800-388-7426, or visit tricoproducts.com.