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TRICO® Honored with Automotive Communications Award

(Rochester Hills, Michigan) – At this year’s Automotive Aftermarket Product Expo (AAPEX), TRICO received a 2017 Automotive Communications Award from the Car Care Council® Women’s Board and the Automotive Communications Council. The company’s "Defensive Driving 101" shareable video series, which launched on TRICO’s Facebook page earlier this year, won in the category of best business-to-consumer social media campaign.

TRICO produced the video series to drive home the importance of preemptive wiper blade maintenance in an unconventional way. While the campaign is still running on TRICO’s social media channels, the approach has already proven to be a success—with more than 1.3 million views on Facebook and YouTube to date.

“The Defensive Driving 101 video series is essentially our public service announcement,” said Kevin O’Dowd, vice president and chief marketing officer. “We wanted to entertain and engage our audience while delivering a critical message about driver safety and the importance of regular wiper blade replacement.”

The Automotive Communications Awards are presented annually by Women in Auto Care at AAPEX for both business-to-business and business-to-consumer marketing efforts, including print, online, packaging and other categories. The video award entries are assessed by a panel of judges on quality, content and overall messaging.

In addition to being honored with the award, TRICO exhibited its comprehensive lines of wiper blade solutions for the aftermarket at AAPEX this year. To learn more, visit Tricoproducts.com. To watch the full video series, visit TRICO Wiper Blades YouTube channel.

For 100 years, Trico Products Corporation has been one of the world’s largest manufacturers of wiper blade products and systems with major operations in Asia, Australia, North America, South America and Europe. TRICO develops advanced wiper technologies for vehicle manufacturers and drivers worldwide. Our research and development team carries on the proud TRICO tradition of designing wiper blades with leading innovative technologies to ensure maximum durability and improved visibility. For more information on TRICO® wiper product lines, please contact Trico Products Corporation at 1-800-388-7426, or visit tricoproducts.com.