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TRICO® Launches National “Storm the Court” Campaign

(Rochester Hills, Michigan) – Trico Products Corporation, a global leader in wiper blade technology, today launched the TRICO® “Storm the Court” campaign, which will coincide with the spring NCAA basketball tournament.

Launching just a few weeks after the close of the successful TRICO Big Game 2016 campaign and sweepstakes, the TRICOStorm the Court” campaign will also feature an enter-to-win opportunity. Throughout the NCAA tournament, individuals will be able to enter for the chance to win one of 64 sets of TRICO Force® wiper blades on the campaign’s dedicated landing page: www.tricowipers.com/stormthecourt.

 “The TRICO Storm the Court spring campaign serves as the second opportunity this year for us to equip drivers with the premium performance of TRICO Force wiper blades,” said Dawn Gonzalez, brand manager at Trico Products Corporation.  “A primary focus of these initiatives is to help arm individuals with the visibility protection they need on the roads, as well as educate drivers about vehicle maintenance needs and blade replacement intervals.”

Campaign and sweepstakes details are highlighted in print advertisements set to run in this year’s NCAA Souvenir Program Guides, which will be distributed at the NCAA First Four, Second and Third Rounds, Regionals and Final Four tournament games. Individuals can also click to enter the sweepstakes on digital ads running on ESPN.com and CBSSports.com throughout the tournament.

Additionally, TRICO will make regular posts to their Facebook and Twitter channels throughout the tournament in order to update their followers and drive engagement throughout the campaign. To learn more and to enter for a chance to win, visit www.tricowipers.com/stormthecourt.

For nearly 100 years, Trico Products Corporation has been one of the world’s largest manufacturers of wiper blade products and systems with major operations in Asia, Australia, North America, South America and Europe. TRICO develops advanced wiper technologies for automotive manufacturers and drivers worldwide. Our research and development team carries on the proud TRICO tradition of designing wiper blades with leading innovative technologies to ensure maximum durability and improved visibility. For more information on TRICO product lines, please contact Trico Products Corporation at 1-800-388-7426, or visit tricoproducts.com.