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TRICO® Sweeps Their Category in Prestigious Packaging Design Competition

(Rochester Hills, Michigan). – AICC, The Independent Packaging Association, recently recognized TRICO® in the 2015 Independent Packaging Design Competition. The only automotive industry entry out of 126, TRICO won first place for its TRICO Ice® packaging and second place for TRICO Instinct® packaging in the Hardware, Automotive, Marine, Household & Recreation category. 

Held biennially since 1981, the AICC competition recognizes top designs in corrugated, folding carton and rigid box packaging. Award winners were selected by a panel of judges based on their ranking in five levels of criteria: sales communication, marketing superiority, innovativeness, environmental sensitivity, craftsmanship and consumer convenience superiority. 

“We are honored to receive first and second place in our category in this year’s AICC packaging design competition,” said Dawn Gonzalez, brand manager at Trico Products Corporation. “TRICO recognizes the integral role product packaging plays in the purchase process, and we utilize it to bring added value to our customers by offering designs that convey the premium quality and specific benefits of our products.” 

Trico Products Corporation partnered with Utah Paperbox Company over 30 years ago to begin developing and producing their packaging. “Working with TRICO has allowed us to consistently raise the bar in the packaging industry,” said Brad Smith, account executive at Utah Paperbox Company. “We were excited to enter the TRICO Ice and TRICO Instinct packaging into this year’s AICC competition, as we knew these entries would be top contenders in their category.”      

For nearly 100 years, Trico Products Corporation has been one of the world’s largest manufacturers of wiper blade products and systems with major operations in Asia, Australia, North America, South America and Europe. TRICO develops advanced wiper technologies for automotive manufacturers and drivers worldwide. Our research and development team carries on the proud TRICO tradition of designing wiper blades with leading innovative technologies to ensure maximum durability and improved visibility. For more information on TRICO product lines, please contact Trico Products Corporation at 1-800-388-7426, or visit tricoproducts.com.